Are you a Maximizer or Satisficer?


I was listening to a Coursera course on  A Life of Happiness and Fulfillment  in which I was asked to take a Maximization test to determine whether I’m a Maximizer or Satisficer.  Maximizer tends to optimize the choices they make, where as satisficers is happy with the good enough option.  I’m a maximizer.  No surprise there since I Yelp every restaurant I visit and love comparison shopping on Amazon.  With choices come the tyranny of choice. How should Maximizers like me handle it?  


  1. Choose when to choose. We can decide to restrict our options when the decision is not crucial. For example, make a rule to visit no more than two stores when shopping for clothing.
  2. Learn to accept “good enough.” Settle for a choice that meets your core requirements rather than searching for the elusive “best.” Then stop thinking about it. Don’t worry about what you’re missing.
  3. Consciously limit how much you ponder the seemingly attractive features of options you reject. Teach yourself to focus on the positive parts of the selection you make.
  4. Control expectations. “Don’t expect too much, and you won’t be disappointed” is a cliché. But that advice is sensible if you want to be more satisfied with life.