New corporate structures that combine mission and profit

In this excellent article in strategy+business magazine, Marjorie Kelly describes four companies structures that have harmoniously integrated both profit and mission.  Examples of these mission controlled yet publicly traded companies with revenues greater than $1 include: New York Times, Novo Nordisk in Denmark, Grupo Nueva in Chile, and Google with its integrated .org philanthropic department.  Read the article to learn more about each company's different control structure.  BCorp has now established as a possible structure for companies who desire to protect both mission and profit.