Ebay reusable box test

I spent last summer investigating the business case for a reusable box business.  The conclusion was that a large entity with leverage is best served to enter this market, where critical mass must be met quickly in order to become profitable.  So I'm happy see Ebay taking this idea forward with their launch of reusable boxes.  The pilot is an observation ground only.  It distributes these boxes to Ebay sellers, but does not resolve the return logistics issue.  However, it does fund the initial need for boxes and enables sellers to apply their ingenuity towards the return logistics problem.  It will be interesting to see what happens...

Image Courtesy: Inhabitat